Are you a CMO or Digital CMO with some basic analytics and data knowledge? Do you want to learn more about Marketing Mix Modeling and how it can lift your sales by 25-35% by optimizing your marketing investments? Then this webinar is for you!

John Eriksson of Fieldstream hosted a webinar with Fredrik Winberg of 56K Digital, our partner agency, to discuss challenges in modern digital attribution and ad effect measurement. In this webinar, we discuss among other things:

• The difference between attribution and incrementality.
• How to measure effect of online and offline media channels, such as: 
  • Search
  • Social
  • Ad networks
  • Influencers
  • Podcasts 
  • TV
• How to visualize total effect and incremental effect of marketing.
• See what channels works for short-term sales and long-term branding.
• Branding effect on sales.

The webinar is conducted in Swedish, but all presentation material is in English. Check out the webinar recording here!